Employment
Job Title: Marketing Communication Analyst
Job Duties:
Analyze data from a variety of sources including customer database,
order and product data, call center statistics, email and web site
traffic and advertising campaign results. Extract, aggregate and
summarize customer and product data to develop business models and
analysis that result in actionable next steps. Summarize and extract
large data sets from an assortment of data sources using Access, MySQL
or other database platforms. Perform business modeling using Microsoft
Excel and apply statistical principles to business scenarios drawing
upon knowledge of SPSS or SAS. Analyze website user behaviors using
both quantitative and qualitative methodologies to provide
recommendations to improve web marketing programs to meet business
objectives. Prepare periodic reports of research results and analyses
for review by both U.S. and China-based marketing and managerial
personnel. Forecast and track web market trends for consumer
electronics and PC related products. Collaborate with
technical/engineering staff and web designers on implementing web
marketing programs. Draft and update marketing-related content for
company’s website, using HTML and CSS languages, and printed
publications. Analyze the effectiveness of online marketing, internet
advertising, and search and email campaigns, utilizing tools such as
Google Analytics. Monitor industry statistics and follow trends in
trade literature and through active interaction with industry groups
and regular conference attendance.
Minimum requirement: |
Master of Business
Administration in Marketing or Marketing Communication |
Job
Site: |
Sunnyvale, CA |
Please
send resume to: |
AITech International Corporation
Attn: SVP
1288 Kifer Rd Ste 203
Sunnyvale CA 94086
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